Hi, I’m Kelly!

Former journalist, former marketer, former classroom teacher… current freelance content marketing writer.

My job titles have changed, but my passion for storytelling has stayed the same.

I’m what they call multi-passionate (also known as a Gemini with ADHD), and I thrive on variety. That being said, I’m passionate about making wellness realistic and achievable, so I’ll happily write about all things holistic wellbeing until the cows come home.

Writing for websites, blogs, emails, and social media is just the tip of my skills iceberg—I specialise in content repurposing to help your message reach more people with less work.

Want to increase your ROI and your spare time? Let’s chat.

Stuffy, outdated copy? Not for me.

Brands that stick to the same tired strategies and refuse to evolve? Also not for me.

I thrive on variety, creativity, and storytelling that connects with your audience.

I’m a London-based freelance content marketing writer passionate about helping overwhelmed professionals learn to rebalance their wellbeing wheel. Whether I’m diving first-hand into the latest wellness trends and sharing the top wellness-on-a-budget travel tips, or crafting fresh holistic messaging for your brand, I’m all about authentic, human-centred storytelling.

With a background in journalism, content marketing, and education, I’ve formed a pretty unique skillset. Whether you need editorial or commercial content, sharp sales copy, or a fresh content strategy, I’m here to help.

I’m all about being authentic to your brand’s voice and that means no cookie-cutter solutions. When it comes to your brand, we’ll experiment, refine, and keep trying—until we get it just right.

Find out more

Quick questions:

I sure did. As a journalist-turned-teacher-turned-content marketer, I’ve collected quite the set. Research? Got it down. Proofreading? I can spot errors before you’ve finished making them. Keyword research? Not a problem. Presenting content so even a 5-year-old could understand it? I’ve spent three entire years doing exactly this (See: Primary Teacher).

Content repurposing is one of my favourite marketing hacks. In short, it’s turning one piece of existing content into multiple pieces of fresh content to help you reach new audiences. For example: One blog post can be turned into a podcast episode (or vice-versa) as well as multiple short-form social media posts (carousels, reels, infographics, TikToks, LinkedIn, Threads etc). When done right, it’s an excellent ROI on both your time and money.

It’s a crowded online marketplace and it’s full of brands trying to stand out. Ironically, much like trying to be cool in high school, being true to yourself (or your brand’s values) actually works much better for you in the long run. Short story: Your brand is humanised and customers feel a connection with you. Your messaging is consistent and reflects your values, meaning customers know what to expect.

My happy place is anywhere in the realm of wellness, travel and lifestyle but with my diverse background, I’ve basically done it all. I love diving into blogs and in-depth editorial content, but I also enjoy dabbling in short-form copy such as social media captions and email sequences amongst others. Check out my Services page for more info.

Interested? Let’s chat.

Fill in the form below or email kelly@theholisticwordsmith.com.